Co-Owner, Joan Dotson selling Beanie Babies.
Co-Owner, Joan Dotson
selling Beanie Babies.
Executive
Summary
The Sandlot Management Team has worked in association with a local florist, The Flower and Gift Basket, Inc., to help bridge the common communication gap between customers and their florists. As in many florist shops, a problem exists in that some customers are not always pleased after receiving their order. Whether due to a lack of understanding on the part of the florist or a lack of specification (or incorrect description) on the part of the customer, these vital communication lines must be uncrossed. In order to better satisfy the wants of the customers, we have compiled and placed an album in the store, which will be added to continually. The album consists of photographs of the florist's work, ranging from bouquets or arrangements to candy baskets or special occasion gifts. Through a customer survey, we concluded that pictures which portray the personal touches and the unique abilities of the customers' particular florist would be helpful. Not only would the pictures help customers to describe what they want, but they would also offer ideas. Most importantly, the album contributes to customer satisfaction by assuring that they, the customer, will know what they are getting and will get what they want. We thank The Flower and Gift Basket, Inc. for letting us work with them and for their cooperation and participation.
View of the store.
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