EVERYTHING YOU ALWAYS WANTED
           TO KNOW ABOUT CALL TRACKING
                          (and then some)
    

 

 

Call Tracking - the act of noting the correct DNIS and the correct outcome in your computer (or on hard copy in some instances) for every call that you receive ( including hangups and non-orders)

 

• WHEN WE TRACK CALLS PROPERLY, WE NOT ONLY GI VE DIALAMERICA'S CLIENTS THE INFORMATION   NECESSARY TO HANDLE A PARTICULAR CUSTOMER'S NEEDS, WE ALSO GIVE THE CLIENT VITAL MARKETING INFORMATION.

• THEY CAN USE THIS INFORMATION TO BETTER TARGET THEIR ADVERTISING AND TO FINE TUNE THE OFFERS THEY HAVE.  

• THE DNIS NUMBER WE ENTER INTO THE COMPUTER CORRESPONDS TO A PARTICULAR 1 (800) NUMBER. THAT PHONE NUMBER MAY IDENTIFY A CERTAIN REGION OF THE COUNTRY, AN ADVERTISEMENT AND ITS MEDIUM (TV, RADIO, etc.), OR ONE OF THE CLIENT'S OFFERS. 

• BY LOOKING AT THE DNIS DATA AND THE OUTCOMES OF THE CALLS, THE CLIENT CAN SEE WHICH AREAS, WHICH ADVERTISEMENTS, WHICH MEDIUMS, AND WHICH OFFERS ATTRACT CALLERS AND RESULT IN SALES OR APPLICATIONS. 

• WHEN WE PROVIDE THE CLIENT WITH THE PROPER INFORMATION, WE MAKE OUR JOBS EASIER BECAUSE WE ENABLE THEM TO BRING US CALLERS WHO WANT AND NEED THEIR PRODUCTS AND SERVICES.

   

 

 
 
 
 
 
 

MONEY !! WHEN WE SATISFY OUR CUSTOMER'S NEEDS, THEY SEND MORE BUSINESS OUR WAY. WHEN DIALAMERICA GETS MORE BUSINESS, REPS GET MORE HOURS.  AND, BELIEVE IT OR NOT, TRACKING EVERY CALL ( INCLUDING HANG-UPS AND NON-ORDERS) WILL IMPROVE YOUR CONVERSION. IT WILL EVEN IMPROVE YOUR CO-WORKER'S CONVERSION. SOUND STRANGE? NOT WHEN YOU THINK ABOUT IT. IF WE GIVE THE CLIENT THE INFORMATION THEY ARE REQUESTING, THEY CAN STOP MARKETING IN REGIONS WITH LOW SALES. THEY CAN CHANGE THEIR ADVERTISEMENTS AND THEY CAN TAILOR THEIR OFFERS TO MEET THE CUSTOMERS' DEMANDS. THESE THINGS ALL RESULT IN US RECEIVING CALLS FROM MORE RECEPTIVE CUSTOMERS. THAT LEADS TO MORE CONVERSION BONUSES FOR YOU. SPEAKING OF WHICH, ONE LAST THING TO REMEMBER ABOUT THE IMPORTANCE OF CALL TRACKING IS THAT YOUR CONVERSION BONUS IS BASED ON CONVERSION PERCENTAGE AND CALL TRACKING PERCENTAGE.

 

 

 

HERE ARE SOME HELPFUL TIPS  
 

• ALWAYS FACE YOUR PHONE AND COMPUTER. THIS INCREASES YOUR CHANCES OF CATCHING THE DNIS WHEN A CALL ARRIVES.

• NOTIFY YOUR SUPERVISOR IF YOU ARE EXPERIENCING PROBLEMS WITH YOUR PHONE OR COMPUTER.

• BE SURE TO PUT THE DNIS ON ANY HARDCOPIES YOU USE. IN FACT, MAKE SURE ALL THE INFORMATION IS COMPLETE. IT PREVENTS UNNECESSARY CALLBACKS.

• USE THE HANDY DANDY FLOWCHART. IT WILL HELP YOU DEAL WITH THOSE PESKY 'PHANTOM' CALLS. IT WILL ALSO KEEP CALLS FROM COMING TO YOU BEFORE YOU CAN TRACK THE PREVIOUS CALL.